On the way

In the last SIS class , the Volkswagen of America case , released , first time to me , that how marketing oriented is for this century-long auto maker highly respected for conscientiousness .

But I believe in one phase of its company history , techonology breakthrough / innovation could be major driver , no wonder beetles could be so popular for its rounded design and air-condition system. When comes the phase that automatic / safty / inner comfort system are standardized to all top tier makers , the marketing-focus which come naturally from consumer products dominated the company.

What is it mean to the Chinese auto maker ? Is BYD F3 success really because of its techonology advantage against domestic maker , Ghery QQ or Geely Free Cruiser or Geely Vision , or because it graspped the mixed market looking for B class car with economical price below 100k RMB ? Why Tian Ji won the hourse race? He first knew his advantages and disadvantages , bearing the lose and finally win overall game competing with his strangest part .

Here comes another question , is China auto market comes to the phase that marketing anchors the turning point ?